Foundation International Movement for Animals – Viva! is the largest foundation in Poland dealing with the struggle for improvement of the fate of animals. Polska Viva! originates from an international organization founded in 1994 by Juliet Gellatley, based in London, which deals with the protection of animal rights and promotion of healthy lifestyle and nutrition. The Viva Foundation has been operating in Poland since 2000, and since 2006 it has had the status of a public benefit organization (OPP).
The Poland V-label is a symbol of the Viva Foundation, which marks vegan products, i.e. those which in their composition do not contain any animal ingredients. They are not used in the production process, are not tested on animals and do not contain palm oil.